The overall research goal is to investigate and demonstrate Generative AI's potential to enhance automotive safety engineering through a mixed-methods approach and a proof-of-concept. During your assignment, you will use existing safety engineering workflows to identify Generative AI integration opportunities. You will employ mixed-methods (quantitative and qualitative) to gather data on stakeholder perspectives and key performance indicators (KPIs). Furthermore, you will identify needs, challenges and critical success factors for Generative AI adoption based on the collected data. Last but not least, you will develop and implement a proof-of-concept demonstrating the practical application and value of Generative AI in a specific safety engineering activity in the automotive industry.