We are seeking a master thesis student to contribute to the analysis of end-consumer decision criteria when purchasing an electric two wheeler. In particular the research aims to better understand the end consumer decision preferences at the point of purchasing and the monetary evaluation of features within different market segments and regions. During your master thesis, you will cluster the market into different segments and regions. You will define and select end-customer purchasing criteria as well as select proper analysis method to rank/quantify the criteria. Furthermore, you will design and issue a survey to analyze the importance of different purchasing criteria adapted to different market segments/regions. Last but not least, you will analyze and present the results.